NEB Students
Marketing

NEB — CLASS 11

Marketing

Model Question

Answer each question in your own words as far as practicable. The figures in the margin indicate full marks.

सबै प्रश्नको उत्तर दिनुहोस् । (Attempt All Questions)

Time : 3 hrsPass Marks : 27Full Marks : 75
1.

What is marketing?

[1]
2.

Mention any two importance of marketing towards customer.

[1]
3.

Explain modern marketing concept.

[1]
4.

List out any two differences between product concept and selling concept of marketing.

[1]
5.

Write the meaning of marketing mix.

[1]
6.

How demand is different from want?

[1]
7.

Define Market.

[1]
8.

What is meant by distribution?

[1]
9.

Write the meaning of buyer.

[1]
10.

List any two features of Marketing Information system.

[1]
11.

Explain the concept of internal records.

[1]
12.

Explain the different approaches to the study of marketing.

[5]
13.

Discuss the historical development of marketing.

[5]
14.

If you have produced vegetables from your kitchen garden and you want to sell them. How do you create demand for vegetables? Explain.

[5]
15.

Explain the internal environment of marketing.

[5]
16.

Describe the marketing functions of wholesaler in the context of Nepal.

[5]
17.

Review the importance of agent and retailer in the distribution channel.

[5]
18.

What are various factors affecting consumers buying decisions? In your opinion which factor is more influential?

[5]
19.

Examine the need for studying buyer behavior.

[5]
20.

Describe the importance of marketing intelligence system.

[5]
21.

Explain about the process of marketing research.

[5]
22.

Discuss about the various types of marketing concept. From your view point which concept is popular in present scenario?

[8]
23.

Discuss different types of market with suitable example. Also, explain the features of Nepalese market.

[8]
24.

Discuss the concept and features of macro or uncontrollable environment of marketing. Why marketing manager needs to study of it? Explain.

[8]
25.

Explain the buying process of an organizational buyer. Also explain the major determinants of organizational buying behavior.

[8]